Summerfest Concerts, INC : Final Brand

I had a blast coming up with and carrying out my idea for Summerfest Concerts', a Kansas City-based chamber music group, new identity. After much trial and error, the end result is something fun, fresh, and appealing to several different audiences and age groups. Here is my final identity system and set of "wild cards". To see each piece in detail, check out MY BEHANCE. And a big thanks to Summerfest for allowing us students the chance to design for a real company!