grid: a pattern of regularly spaced horizontal and vertical lines
- designers use a grid to organize text and images in a rational, balanced, and visually appealing way. a grid allows information to be easily read by the viewer and creates a harmonious composition.
- a modular grid is a grid that creates negative space between the columns and rows, forming boxes or modules.
- margins: the negative spaces between the format edge and the content, which surround and define the live area where type and images will be arranged
- columns: vertical alignments of type that create horizontal divisions between the margins
- grid modules: individual units of space separated by regular intervals that, when repeated across the page format, create columns and rows
- flowlines: alignments that break the space into horizontal bands
- gutter: the blank space between two facing pages
hierarchy: any system of things ranked one above another
- typographic color: apparent blackness of a block text resulting from the combined effect of the relative thickness of the strokes of individual characters, their width and point size, and the line spacing used in setting the text
- one can achieve a clear hierarchy through spatial organization (grouping, aligning objects along an axis, singling one item out, etc), distributing material at intervals across the surface, scale, distance from other objects, and stroke weight.
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