Concept One: The first concept is one that is abstract, poppy, and has lots of energy through patterns that are gestural and imply movement along with pops of bright and intense colors. I was also inspired by text as a simple label. I think this would appeal to both the current audience as well as a younger audience, as it is reserved and modern while still maintaining a relaxed and fun energy.
Concept Two: This second concept takes a more classic approach, with a modern twist. The patterns are very contemporary and match the curvature of many of the instruments used in the orchestra. The goal behind this concept is to embody sensibility while mimicking the energy of the instruments and the musicians through pattern, design, and color.
Concept Three:
The final concept is one that is based on natural fibers, materials, and colors found within nature. It features a more limited color palette to create a unified look among the patterns. This concept relates to the community-friendly and local attributes of Summerfest. The colors are warm with some yellows and greens, but heavy on neutrals, calling out the wood tones and patterns within the instruments of the orchestra.
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