2.01.2011

Life Lesson: branding by agencies every student should know.



I love the way these business cards for French Paper Co. were resolved. The bright colors, and shape of the card are unusual, but not obnoxious. The icons and visual elements on the front of the card are fun and create a poppy, vintage feel. Finally, the way the type is treated on the back of the card is beautiful. The logo works well on the card, and the client not only receives the contact info of the company, but also a little backstory. Lovely, functional design.


Hatch designed the corporate brochure for EMAW, and I think the end result is contemporary, sleek, and visually interesting. I love the limited color palette with natural colors. The typography is also well-treated and works well with the overall design of the brochure.


The packaging designed for BOT drinks is so cute and so appealing. The characters for each flavor look friendly and can appeal to all ages. The ad campaign that went along with the drinks also had a feel-good attitude along with the bright colors and young consumers.


This product line for Mothercare is contemporary and well-designed, though the overall tone of the products is soft and delicate, fitting since the products are for mothers to be and their infants. In addition the products look clean, again, fitting as many of the products include body washes and lotions.


With this design for Integra Bank, both the simple and more typical bank brochure and a more contemporary, poppy design are featured. The design featuring icons represents "Bank Anytime" well, while also including a bright pop of blue-green to brighten up the space. Overall, a design that is appealing to younger bankers as well as older customers.


These are gift certificates to SPIN! Neapolitan Pizza, located in Kansas City. I love the layering of this design. The patterns, vintage looking photos, and simple type work well with the restaurant's label logo. Overall, a well-designed and original concept for their "dough".

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