4.18.2011

in-class blog: print vs. screen

I think audience experience varies greatly from print to motion work. When working in print, I think the audience controls the pacing more, due to how quickly they read and how much information is on the page. I also think that the viewer won't necessarily have as strong an emotional reaction as they may if sound were included. In terms of motion, I think the designer controls the pacing, because the viewer only sees what's on screen. A lot of times, I think the effects used on the type in motion can also help to better convey the meaning of the words. In motion you can also add sound effects or music to help convey a message, which you can't do when working in print.

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